Watches make a treasured gift during the holidays. When shopping for men’s watches or ladies’ watches, there are a few simple tips to follow:

• Go for an established watch brand. A true watch “manufacturer” that produces their own movements in-house ensures the highest quality. Leading Japanese watch brand SEIKO offers craftsmanship on par with top Swiss companies for a fraction of the price.

• Stainless steel is always a good metal choice. It’s durable, chic, and can easily go from day tonight. The Coutura Collection from Seiko offers both ladies ‘ and men’s styles in stainless steel or stainless steel with sophisticated gold-tone accents. Each piece is water-resistant to 100 M.

• Guys like gadgets. A chronograph that offers split-measurement capabilities and a big date display will be a hit with any guy. A chronograph has several sub-dials on the watch, so even if he does not use the functions, he’ll still look cool with his high-tech timepiece. Look for dramatic colored dials — the deep blue dial of the Coutura Chronograph adds a modern edge. A smart buy at $475.

• Diamonds are a girl’s best friend. No woman can resist the sparkle of diamonds on her wrist. A few stones can take a watch from sophisticated to stunning. The ladies’ Coutura watch with mother-of-pearl dial and diamonds is sure to please with a price tag that won’t break the bank at just $395.

Best Watches to Give as Gifts | Crown & Caliber Blog

• Buy from an authorized watch dealer.
If that Internet deal looks too good to be true, it probably is. If you buy from your local jeweler or a well-known department store you will get hands-on service — and you can be sure that the watch warranty will be honored by the manufacturer, in case you ever need it serviced.

• Look for retailers near you online. Most watch brands offer a retail locator on their websites, and you can usually find a retailer close to home.